MomentumReview
by kantar media
#9 Mobile communications & mobile consumers
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Giving creativity wings
Giving creativity wings
Greg Stuart, CEO of the Mobile Marketing Association (MMA), discusses mobile creativity in this exclusive Q&A session.
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App advertising more effective than print
App advertising more effective than print
Advertising within newspaper apps on the iPad can be more effective than traditional print ads – if the content is rich and creative – reveals research by Kantar Media Custom. Euan Mackay, Senior Associate Director tells us more about it.
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Scenes from a hypermobile life
Scenes from a hypermobile life
Lifestyle changes driven by digital and technological innovations that deliver multiple ways of accessing information and products have created a new community – the “hypermobiles”, described in a study by Kantar Media TGI France.
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Reaching out to mobile Britain
Reaching out to mobile Britain
British consumers are addicted to texting almost as much as they are football – but social media may be a more efficient way of reaching them with marketing messages, suggests research from Kantar Media TGI in the UK.
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Chinese consumers: mobile, funny and showing off
Chinese consumers: mobile, funny and showing off
A diverse and dynamic media landscape has made Chinese consumers among the most expressive in the world, reports Sam Flemming, founder and Chairman of CIC, China’s leading social business intelligence provider and new Kantar Media Company.
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The future of social is mobile
The future of social is mobile
Today’s mobile devices effectively combine elements of computers, entertainment centres and communications networks in a way that both extends and transforms the social networking experience, says Adam Guy, VP Business Development at Kantar Media Compete in the US.